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BULLDOGS' SHORTS PRIMED TO GO

Financial services company Prime Advice has recently switched sides, so to speak, replacing its sponsorship of the Richmond AFL club in 2003 with a significant shorts sponsorship of the Western Bulldogs. . .

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PEOPLE ON BOARD FOR SOCCER PROJECT BUT NO CORPORATE DEALS YET

International Soccer Tournament (IST), a Perth-based venture currently attempting to bring a number of professional English, Spanish and Chinese clubs to Australia, is still yet to secure a major sponsor for the project but is getting closer to a deal. . .

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KELLY RACING AFTER KMART

With retail giant Kmart stepping away from its major sponsorship of the Kelly Racing V8 Supercar team in December 2004, it has provided an opportunity for the team to attract a new naming rights partner for the two-car team in 2005, according to Andrew Malcolm for Kelly Racing. He said that . . .

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EDUCATION ALL THE RAGE AS VISA SECURES CHAMBER DEAL

Continuing a recent trend towards corporate sponsorship of the education programs of sponsorship seekers, Visa International has taken on its first major Australian Arts sponsorship since the Sydney Olympics Cultural Festival by signing as 'Principal Education Partner' of the Australian Chamber Orchestra?s (ACO) National Education Program. As reported last . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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