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NBL DEALS STILL IN THE PIPELINE

While some reports suggest a deal worth $1 million is imminent, the National Basketball League (NBL) is not giving away too much in relation to whether a naming rights sponsor for the league is close to being finalised. Mark Schroder, media . . .

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KENO ALSO MOVES ON FROM BRONCOS

Further to our report last week concerning KENO's decision to drop its high profile sleeve sponsorship of the Sydney Roosters NRL club, the company has also ended its major sponsorship of the Brisbane Broncos . . .

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CSR REPORTING GROWING AMONGST CEOS

A report from the US's CSRwire has shown that 50% more CEOs reported on corporate social responsibility (CSR) in 2004, according to a survey by a US-based investor relations firm, andBEYOND Communications. The study analysed . . .

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WESTERN FORCE SETS JULY JERSEY DATE

The new Western Force Super 14 rugby outfit has pushed back the launch date for the team's on field apparel to July 5, at which time it is expected that the club will also reveal its major sponsors. Although it is . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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