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ATOS ORIGIN TAKES OVER OLYMPICS IT DEAL

In a major international sponsorship movement, information technology services company Atos Origin has taken over as the Worldwide Information Technology (IT) Partner for the next three Olympic Games following the company?s acquisition of SchlumbergerSema, the former IT partner.
Jean Chevallier, executive . . .

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CUB SPONSORS NEW CHANNEL NINE SKYCAM

Carlton & United Breweries (CUB) has recently sponsored a new hi-tech television camera system introduced to Australia by Channel Nine. The US$1.5 million . . .

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MILO SIGNS JUNIOR SOCCER DEAL

Confectionary company Nestle has signed a two-year sponsorship deal with Soccer NSW and will be promoting its Milo brand through the association's Junior and Schools Soccer programs. . .

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BODYSCIENCE LOOKS OFFSHORE WITH REDS RUGBY DEAL

The Queensland Reds Super 12 rugby team has secured nutritional supplement company Body Science (BSc) as a top level sponsor in a deal that will see the BSc logo featuring on the back of the team's on-field trainers. Fletcher Dyson from . . .

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RALLY MAY NOW LOSE MITSUBISHI

While car company Ford looks set to enter the sport this year, it appears likely that the addition will be offset by the exit of one of rally's biggest players on the local scene, with strong doubts currently over the head of the Mitsubishi Ralliart team. Team Mitsubishi Ralliart . . .

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DODO SIGNS MAJOR MITSUBISHI RALLY DEAL

Internet and telecommunications company Dodo has signed as the major sponsor of Australian Rally Championship contender Team Mitsubishi Ralliart. The deal covers . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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