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WESTPAC BACKS ANOTHER CHOPPER

Banking giant Westpac has picked up the major sponsorship for another life saver rescue helicopter service, securing the naming rights to South Australia's first dedicated surf rescue helicopter.

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JOINT DEAL STILL PROVING A WINNER FOR EAGLES

West Coast Eagles AFL club will retain its joint major sponsorship structure for at least the medium term after re-signing deals with fast food chain Hungry Jack's and insurer SGIO, both of which have

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GREATER'S QLD MOVE ASSISTS PGA NAMING DEAL

Financial group The Greater Building Society (TGBS) has marked its recent expansion into the south-east Queensland market with a new naming rights sponsorship deal for the 2005 Queensland PGA

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NRL FIGURES SHOW STRONG YEAR

The National Rugby League (NRL) has revealed that its 2005 season has set a number of new records, both commercially and on the field.

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HOT TUNA MAKING WAVES ONCE AGAIN

Re-emerging surfwear brand Hot Tuna has taken a significant step back into the surf industry, signing to sponsor the 'Hot Tuna Summer Classic', an ASP Australasia long board event to be held on

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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