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PASSION STUDY RESULTS REVEALED

International sports marketing group Octagon has released details of an Australian version of its new and unique 'Passion Drivers' research, which has already been conducted in China, the UK and

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SHELL LAUNCHES READING PROGRAM SPONSORSHIP

Global oil business Shell has finalised details of a new $750k sponsorship of an Australia-wide home-reading program for pre-school children. The program, called Let's Read, is an early

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TENNIS AUSTRALIA'S TRAVEL PLAY

Tennis Australia has moved into the worldwide travel industry through a partnership with long established travel firm IGSA. The new Tennis Australia Travel business commenced operations on

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PIRATES STILL LOOKING FOR A NAME

The Hunter Pirates NBL team is currently plugging away in the sponsorship market for a naming rights sponsor just months after the club was sold to a Newcastle-based business consortium. Helen

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GOLF SURVEY TO HELP SHAPE FUTURE DEVELOPMENT

Accounting group Ernst & Young has launched the Australian Golf Consumer Survey - 2005 through the week, with the online survey to be distributed to over 30,000 people via email. The survey is a

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MORE PROGRESS FOR SPORT KNOWLEDGE AUSTRALIA

Sport Knowledge Australia, a new sports education initiative jointly owned by Sydney University, the University of Technology, Sydney and the Sydney Olympic Park Authority, has taken one of its

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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