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LEXMARK EXTENDS WITH INDY

Computer printer company Lexmark has extended its naming rights sponsorship of the Lexmark Indy 300 for a further three years to cover the 2006, 2007 and 2008 Indy events.

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STC SCORES FASHION AND BEER DEALS

In yet another partnership between the fashion and racing industries, the Sydney Turf Club (STC) has finalised a new fashion sponsorship with shopping centre Westfield Parramatta. . .

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NEW MAJOR BACKER FOR QUEENSLAND OPEN GOLF

Land developer the Roadcon Group has taken a significant step into the sports sponsorship market by committing to be major sponsor of the Queensland Open Golf Championship for 2005 . . .

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CADBURY ALSO JOINS THE GAMES

In yet another sponsorship arrangement this week for the 2006 Melbourne Commonwealth Games, confectionery, food and beverage group Cadbury Schweppes. . .

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GULF AIRLINE DEAL ON THE HORIZON

Keep an eye out for a new sponsorship deal involving airline Gulf Air. A spokesperson from the company told SSA that they are just putting the finishing touches on a new arrangement that features

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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