ADIDAS PLAY ON REEBOK COULD LESSEN COMPETITION Wednesday, 10 Aug 2005 05:30am Industry commentators have suggested that the adidas takeover of Reebok could lessen competition in sport sponsorship as apparel deals and athlete endorsements come up for review. Read more
MORE ON THE CUB EXTENSION WITH THE MELBOURNE RACING CLUB Wednesday, 10 Aug 2005 05:30am Further information regarding the Carlton & United Beverages six year renewal as a major sponsor of the Melbourne Racing Club (MRC) has been released. Under the new agreement Read more
SKY CHANNEL SEEK TO STOP AUSTAR TVN COVERAGE Wednesday, 10 Aug 2005 05:30am The latest salvo in the racing vision war has been fired with Sky Channel initiating proceedings in the NSW Supreme Court to gain an interim injunction to prevent regional pay television company Austar Read more
HOLIDAY INN SECURE HOCKEYROO INTERNATIONAL Wednesday, 10 Aug 2005 05:30am Hotel brand Holiday Inn has been announced as the naming rights partner of the six test Hockeyroos series against Korea from 11-21 August. Chief Executive of Hockey Australia, Linden Adamson, Read more
GLORY DEAL WITH FOXTEL DIGITAL Wednesday, 10 Aug 2005 05:30am The Perth Glory A-League club has announced FOXTEL Digital as an executive level sponsor for the inaugural Hyundai A-League season. FOXTEL Digital will receive branding on the club's shorts as part Read more
NICKELODEON AND BILLABONG JOIN FORCES Wednesday, 10 Aug 2005 05:30am Youth entertainment brand Nickelodeon Australia and Billabong Australasia have announced a multi-year partnership to collaborate across events, promotions, online, on-air activity, marketing and Read more
CUB EXTEND DEAL WITH CAULFIELD CUP Tuesday, 09 Aug 2005 05:30am Carlton & United Beverages (CUB) has extended its sponsorship of the Melbourne Racing Club (MRC) for six years. As part of the deal the company will receive naming rights to the club's premier race, the Read more
PLANNING BEGINS FOR 2007 SURF LIFE SAVING NATIONAL CHAMPIONSHIPS Tuesday, 09 Aug 2005 05:30am The Western Australian Government's EventsCorp, Surf Life Saving Australia, Tourism Western Australia, its transport departments, as well as Perth's local councils have already met to discuss the Read more
CREATING SUCCESSFUL ARTS PARTNERSHIPS Tuesday, 09 Aug 2005 05:30am Kate Dixon, account director from advertising consultancy M&C Saatchi, spoke at the Sydney Arts Management Advisory Group's (SAMAG) May Seminar about how arts organisations can develop their brand to better appeal to corporate sponsors. Read more
