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SHARKS TO DEVELOP NEW REVENUE STREAM ONLINE

The Cronulla Sharks NRL club has just re-launched its website and has already noticed a big increase in revenue from the site, according to Scott Longmuir, marketing manager from the club. The

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MARINERS ENCOURAGED BY PRE SEASON CROWD FIGURES

Central Coast Mariners A-League Club executive chairman Lyall Gorman has commented this week that any doubts about the A-League having a home on the Central Coast were dispelled at their recent pre season

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AUSTEREO ON COMEDY FESTIVAL

Paul Edwards, agency account manager for radio station operator Austereo, has told SSA how their sponsorship of the Melbourne International Comedy Festival provides a great brand fit with the

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NEW MEASUREMENT SYSTEM EXPANDING

The new Magellan sport sponsorship measurement system is now being adopted globally by major sponsorship research companies, according to technology group OmniPerception and researcher Sports

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ENGLISH LAUNCH NEW SPORT PROMOTION UNIT

In an interesting development from England, a partnership of five organisations led by the National Council for Voluntary Youth Services (NCVYS) and Sport England have announced the

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