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BANK WEST COMMENTS ON NEW STRATEGY

SSA has spoken with Ray Jordan, head of corporate affairs for Bank West, about the company's new sponsorship strategy following its April announcement that it is moving towards a more community-focused sponsorship and support program.

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NOTHING FROM BOB IN THE SHORT / MEDIUM TERM

Car tyre giant Bob Jane T-Marts is to remain out of the direct sponsorship market for the short to medium term, according to Mark Corley, marketing manager for the company. He told SSA that over

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GE MONEY A FORCE IN LOCAL MARKET

Finance giant GE Money has provided a few noteworthy comments from a sponsorship perspective this week in a report about the company's planned expansion in Australia and recent major sponsorship deal

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UK TRIATHLETE PICKS UP HERBALIFE DEAL

The sport of triathlon, which has been through a tough period lately in Australia, has received a commercial boost this week with news that global weight management, nutritional supplement

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BEACH VOLLEYBALL GAINS YOUTH BACKING IN US

In a positive sign for the sport of beach volleyball, in the US the AVP Pro Beach Volleyball Tour has secured an innovative new sponsorship agreement with surfwear giant Quiksilver. The

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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