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V/LINE INTO COUNTRY RACING

Victorian regional passenger transport operator V/Line is currently finalising a new sponsorship deal with Country Racing Victoria.

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NBL TO ANNOUNCE ALL STARS MATCH DEALS SOON

The National Basketball League (NBL) expects to announce the host and major sponsor of this year's All Star match in the coming weeks, according to Marc Howard, media manger for the NBL.

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BANK WEST COMMENTS ON NEW STRATEGY

SSA has spoken with Ray Jordan, head of corporate affairs for Bank West, about the company's new sponsorship strategy following its April announcement that it is moving towards a more community-focused sponsorship and support program.

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NOTHING FROM BOB IN THE SHORT / MEDIUM TERM

Car tyre giant Bob Jane T-Marts is to remain out of the direct sponsorship market for the short to medium term, according to Mark Corley, marketing manager for the company. He told SSA that over

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GE MONEY A FORCE IN LOCAL MARKET

Finance giant GE Money has provided a few noteworthy comments from a sponsorship perspective this week in a report about the company's planned expansion in Australia and recent major sponsorship deal

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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