Adelaide 500 boosts SA economy by $61.6 million
The 2023 Adelaide 500 has delivered a record $61.6 million benefit to the South Australian economy – up 18.8% over the previous year according to organisers.
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Cairns Taipans extend with Cairns Regional Council
The Cairns Taipans have secured a two-year sponsorship extension with Cairns Regional Council to make it the 16th consecutive season of collaboration.
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Moston on SPORTFIVE's vision for Swimming Australia's commercial growth
SPORTFIVE has outlined how it will manage Swimming Australia's commercial operations to boost the sport's profile and drive revenue up.
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Opinion: a major pivot in sports gambling sponsorships?
PointsBet's recent decision to end its naming rights sponsorship the Cronulla Sharks' NRL stadium marks a significant moment in the gambling sector's response to anticipated regulatory restrictions.
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Supercars, Pizza Hut in innovative fan campaign
Supercars and Pizza Hut have partnered in a new marketing initiative where fans can redesign Macauley Jones’ #96 Chevrolet Camaro.
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Toyota re-signs as AFL premier partner
Toyota will remain the AFL's premier partner for another four years to take its support of Australian football into a fourth decade.
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Mackenzie Arnold is Milo brand ambassador
Nestlé has appointed Mackenzie Arnold as the newest ambassador for the Milo brand.
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Social issue campaign at games missed target: La Trobe University
Researchers at La Trobe University have found that the One Million Stars to End Violence (OMSTEV) campaign at the 2018 Commonwealth Games failed to raise public awareness about violence against women.
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