More latest news - page 242

SLE extends backing to female rugby league

Insurer SLE has extended its partnership with the NSW Rugby League (NSWRL) to include sponsorship of the Country and City female teams.

Eels deal: James Hardie denies sport washing

James Hardie has refuted claims that its new sponsorship with the NRL’s Parramatta Eels constitutes sport washing.

Ford inks for four-years with Queensland Rugby League

Ford Australia has struck a four-year deal with Queensland Rugby League (QRL) to become the automotive partner of the state’s Maroons team and presenting partner of Country Week.

Kylie Rogers departs AFL for to become VRC CEO

Kylie Rogers will leave her role as executive general manager customer and commercial at the AFL to become the CEO of the Victoria Racing Club (VRC).

YouGov, Havas expand data partnership to 26 markets

YouGov and Havas have announced the expansion of their global data partnership to increase market coverage from 18 to 26 countries.

Football Australia reports finance progress and challenges

Football Australia (FA) has reported strategic progress despite a net operating deficit of $0.2 million for the second half of 2023.

Voluntary administration raises Western Force sponsor query

Western Force is likely to be looking for a new partner to fill a crucial business services category after recruiter Collar Talent Group entered voluntary administration last week.

McDonald’s extends Rabbitohs backing

McDonald’s has extended and upgraded its partnership with the NRL’s South Sydney Rabbitohs in a deal that runs to the end of the 2028 season.

Sponsorship News Highlights - 2 June, 2024

SNData – Mapped Metrics and Insights

This tool is designed to help rights holders, brands and agencies make smarter sponsorship decisions by visualising where their members or customers live and how those areas compare demographically using the latest ABS Census data.

To use it effectively, you need to upload a simple CSV file containing postcodes and a number corresponding to how many members or customers you have in that postcode. 

The platform will then analyse your list against key demographic indicators such as income, household type, home ownership, and education levels. This allows you to spot patterns, identify growth areas, and uncover potential gaps in your geographic strategy.  

How to Use

Prepare your data
Upload a CSV file with a column labelled postcode containing Australian four-digit postcodes. Call the second column value and here you specify how many members or customers are in that postcode. 
[Click here for full formatting instructions and an example file.]  Or if you just want to test you can use some sample data by clicking the sample data button in the upload sections.

Explore insights
You can switch between different demographic views to compare your audience against a range of social and economic indicators. Use the insights panel to get AI-generated summaries based on your uploaded data and demographic trends.  There is an additional insights section related to some key sponsorship categories.

Generate dashboard analytics
Access the comprehensive Demographics Dashboard for instant visual insights with KPI cards, interactive charts covering age, income, housing, employment, and cultural demographics, plus a ranked postcode table and AI-generated sponsorship insights.

Privacy

Your data is not uploaded to any server. It is stored temporarily in your browser's memory and will be cleared automatically when you close the window or tab. No information is collected or saved.