Kookaburra Sport returns to topflight hockey
Kookaburra Sport has struck a new deal with Hockey Australia (HA) for the company to become main sponsor of the national Kookaburras men’s team and a partner to the women’s Hockeyroos.
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Brydens Lawyers moves on from Wests Tigers
Brydens Lawyers have moved fast to replace its soon-to-end Wests Tigers NRL sponsorship by signing with four regional NSW rugby league clubs.
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RAC Arena in Crown Perth deal
Crown Perth has signed with the RAC Arena to become its first hotel and resort partner.
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Hawthorn and ISC extend until 2028
The AFL’s Hawthorn Football Club has renewed its partnership with apparel brand ISC for a further four years.
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Upfront Sports Partners launch, secures early wins
A new sports marketing agency was launched this month with its personnel already having been involved in securing the 2027 and 2029 Rugby World Cup bids for Australia.
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ASTN, Gandel Invest launch venture capital network
The Australian Sports Technologies Network (ASTN) has launched the ASTN Venture Capital Partner Network with Gandel Invest as the first signing.
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Accor extends Pacific Airshow Gold Coast deal
Accor has extended its partnership with Pacific Airshow Gold Coast for another two years following a successful event debut last year.
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Deakin University renews with Netball Victoria, Melbourne Vixens
Deakin University has renewed its partnership with Netball Victoria and the Melbourne Vixens for another three years.
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Boost Mobile prioritises fans in A-Leagues strategy
Boost Mobile’s A-Leagues sponsorship sees fan engagement as a core component according to its founder Peter Adderton.
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MasterChef in renewable gas greenwash claim
The Australian Competition and Consumer Commission (ACCC) has been asked to investigate "renewable gas" claims made by the Australian Gas Network (AGN) on popular cooking show MasterChef.
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