Ken Mills Toyota boosts backing for grassroots netball
Ken Mills Toyota has expanded its netball sponsorship program by increasing its support for the Sunshine Coast Lightning by stepping up to be principal partner.
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Port Adelaide inks CW Wines
The AFL’s Port Adelaide has established a new principal partnership with South Australian-based CW Wines.
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Goals behind Peninsula Employsure's Sydney Swans deal
Peninsula Employsure’s Mark Lawson has outlined the strategic thinking behind the company’s new sponsorship of the Sydney Swans.
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Melbourne Demons partner Nueva in cyber security deal
The AFL’s Melbourne Football Club has signed with Nueva and it becomes cyber security partner until the end of 2026.
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Hawthorn, VAILO extended partnership
Hawthorn has renewed its VAILO sponsorship which baths both the men's and women's AFL programs in cutting-edge LED lighting.
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Boost Mobile is A-Leagues telco partner
Boost Mobile has increased backing for soccer to become the sport’s telco partner as well as major backer of the A-League men’s and women’s finals.
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Considerations when switching to rival sponsors
Octagon Australia’s David Gregory says there are benefits and challenges in switching to sponsors that are competitors.
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White Bay Brewery partners Sydney Swans
The AFL’s Sydney Swans have inked White Bay Brewery for three-years and it becomes club beer partner from now until 2026.
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Melbourne Victory nets AIA Australia as finals principal partner
AIA Australia will be the principal partner of the Melbourne Victory for the upcoming A-League finals series.
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