More latest news - page 263

Brydens Lawyers makes it nine with Knights

Law firm Brydens has renewed with the NRL’s Newcastle Knights.

Big Bash League enters new era with digital innovation and fan engagement focus

Cricket Australia's head of Big Bash Leagues, Alistair Dobson, announced significant growth and the launch of a groundbreaking app aimed at enhancing fan experience through personalisation.

La Vida Homes inks principal partnership with Perth Glory

The A-League’s Perth Glory has signed La Vida Homes as its new principal partner which brings some stability to its front-of-shirt position covering the next three years.

World Rugby revamps strategy for fan growth and engagement

World Rugby has implemented a new strategy to directly engage with its fan base and take a long-term view on growth, with a focus on the women's game.

Heineken mounts Sounds Like Good Times With F1 campaign

Heineken and Saatchi & Saatchi Australia have launched the Sounds Like Good Times With F1 campaign to highlight their partnership with the Australian Grand Prix 2024.

Football Australia in leadership reshuffle to chase growth

Football Australia (FA) has announced big changes in its executive team to target faster growth.

Sponsorship News Highlights - 24 March, 2024

The economic revolution of women’s sport discussed at SportNXT

A massive shift in the commercial landscape of women's sport emerged as the focal point at the SportNXT conference in Melbourne, with leading figures unveiling strategies to transform its market potential.

Media's pivotal role in women's sport commercialisation

News Sport Network managing director Michael Watkins shed light on the intricate relationship between media coverage and the commercial success of women's sports.

Maccas expands NRL sponsorship with new Wests Tigers deal

McDonalds has boosted its NRL sponsorship program by becoming the quick service restaurant partner of the Wests Tigers with the deal starting at the club’s season opener at iconic Leichhardt Oval.