The recent incident involving the Supercars series serves as a crucial reminder for commercial teams about the importance of meticulous attention to sponsorship asset allocation and the importance of acknowledging athletes’ personal IP.
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The A-League’s Melbourne Victory has announced that Turkish Airlines becomes its new principal partner for three years replacing Bonza airlines.
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Netball Australia (NA) has confirmed the extension of its deal with Westfield until 2026.
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A new survey by Secret Sounds Connect says that Generation Z (Gen Z) prioritises happiness and social connection over traditional success markers like career achievement and home ownership.
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Meshh has revolutionised the way the Melbourne Stars measures and enhances fan engagement on game days.
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Hyundai has boosted its commitment to surfing by securing presenting rights for the Australian surfing team, known as the Irukandjis.
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Racing series Supercars has announced new and re-signed sponsorship deals and the introduction of its first electric Safety Car in partnership with bp pulse and Porsche.
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The Sydney Symphony Orchestra (SSO) has signed Handpicked Wines as platinum partner and it will present the upcoming Cocktail Hour concert series.
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