Melbourne Victory inks Victor Sports
A-League club Melbourne Victory has signed Victor Sports as medical partner for this season.
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Melbourne Mavericks welcome Lumo Energy as community partner
The Melbourne Mavericks netball team has signed a community partnership with Lumo Energy for its inaugural season.
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ABAC unveils updated alcohol marketing guide
Organisation Alcohol Beverages Marketing Code (ABAC) has released an updated digital Best Practice Guide for marketers to adhere to responsible practices.
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ASICS steps up to be Western United footwear partner
Sportwear brand ASICS has boosted its support of the A-League’s Western United by becoming the club's footwear partner for next season.
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Japan team could enter the NBL after deal
The National Basketball League (NBL) and Japan's Professional Basketball League (B.LEAGUE) have signed a memorandum of understanding (MoU), setting terms for collaborative efforts in developing the game in Australia and Japan.
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Westpac boosts support for women's rugby league
Westpac has continued to expand its rugby league sponsorship as major assets become available.
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Bellamy’s Organic inks with Australian Olympics teams
The Australian Olympic Committee (AOC) has announced a partnership with Bellamy’s Organic for the upcoming 2024 Paris Olympic Games.
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JackJumpers join forces with TasWater, Marinus Link
In a major step forward in community engagement and environmental sustainability, the Tasmania JackJumpers basketball team has partnered TasWater and Marinus Link for the upcoming season.
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Tinnies launches HOWZAT Hazy Pale Ale with Cricket Australia
Liquorland and its beer brand Tinnies has announced its first major campaign to leverage its major category sponsorship with Cricket Australia (CA).
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