St George Illawarra, Squadron Energy jersey deal
The NRL’s St George Illawarra Dragons have partnered Squadron Energy with the new deal replacing KFC as its back-of-jersey partner.
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Truck Assist ends Matt Stone Racing naming rights
Matt Stone Racing (MSR) is on the hunt for a new naming rights sponsor following the decision by Truck Assist, to end its major deal with the Supercars team.
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LIQUI MOLY joins forces with GT World Challenge
LIQUI MOLY Australia engine products has expanded its motorsport sponsorship portfolio by entering GT racing as the oil supplier to the GT World Challenge.
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ESG to dominate sponsorship in 2024, AI makes entry
The European Sponsorship Association (ESA) has announced that for the third year running environmental/social/governance (ESG) is likely to dominate sponsorship this year.
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Tyrepower ramps up West Coast Eagles deal
Premier sponsor Tyrepower has expanded its deal with the AFL’s West Coast Eagles to also become the coaches partner.
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Technogym signs on as fitness partner to Australian Open
Technogym becomes the fitness equipment supplier for the Australian Open (AO) marking a significant step for Tennis Australia (TA) in building on player performance and training access.
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Sportway, Hockey Australia in broadcast deal
Sportway Australia has announced a three-year broadcast deal with Hockey Australia (HA) to become the sole carrier for the National Championships.
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Netball WA clinches new deal with GILBERT Netball
Netball WA has inked a three-year agreement with GILBERT Netball ensuring the supply of balls in the state until the end of 2026.
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AIA Australia anoints ambassador Gronya Somerville
Health insurer AIA Australia has signed local badminton star Gronya Somerville as an ambassador to leveraging her status in the sport’s community.
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