AO scores new partners and key renewals
Tennis Australia (TA) has bolstered its Australian Open (AO) sponsorship roster with new deals and extensions that enhance digital and on-site experiences.
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Woodside ends sponsorship amid environment pressure
Woodside Energy has now ended its controversial backing of Fringe World which is one of Western Australia’s largest arts festivals.
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Young Henrys renews with Rabbitohs
Young Henrys has recommitted to the South Sydney Rabbitohs and extends as the NRL club’s beer partner until the end of the 2026 season.
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Cricket Australia signs MKTG and RISE Worldwide
Cricket Australia (CA) has announced an expansion of international partnerships securing a four-year collaboration with RISE Worldwide and two-year extension with MKTG Sports + Entertainment.
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Merry Christmas and Happy Holidays from Sponsorship News
As the festive season unfolds, we at Sponsorship News are gearing up for a brief hiatus over the Christmas period. This pause is not only a time for us to recharge but also an opportunity for us to reflect on the incredible journey we've shared with you, our valued subscribers, throughout the year.
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Australian Open announces Weet-Bix, Luzhou Laojiao deals
The Australian Open (AO) has signed new and renewed partnerships that expand its reach locally and overseas.
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Wildcard expands services to include PR, digital media
Sports culture agency Wildcard has announced it is moving into public relations and digital media.
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Wests Tigers nail construction firm PAMA
Wests Tigers has struck a two-season sponsorship with PAMA that sees the local construction firm's name appear on the front of the NRL team's shorts for the next two seasons.
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Clubfunders, PokitPal partner to cut club membership decline
Sports payment technology specialist Clubfunders has joined with cashback platform PokitPal with a claim to make sports club memberships more affordable.
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Health Partners joins SANFL as premier partner
The South Australian National Football League (SANFL) has signed with Health Partners that aligns the sponsor's brand with both the men’s and women’s state leagues.
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