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Sponsorship News Highlights - 16 December, 2023

Hodge's 2023 sport and entertainment marketing retrospective

With 2023 coming to a close, Adam Hodge head of marketing strategy at Gemba, has once again provided us with a twelve-months-of-Christmas list of topics that garnered the greatest attention of the agency’s sport and entertainment sponsorship clients each month.

Clarke pushes for partnerships revolution

Consultant Andrew Clarke has challenged the traditional transactional nature of sponsorship and argues for a more holistic and unified method of measuring partnership effectiveness.

Australian Open partners Louis Vuitton for bespoke trophy trunks

The Australian Open (AO) has won a prestigious partnership with Louis Vuitton and the brand becomes trophy trunk provider for the tournament.

MKTG announces brand partnerships for the summers men’s international cricket

MKTG has revealed an array of brand partnerships for the upcoming men’s International Cricket season with cricket’s major sponsors NRMA and Dettol joining a bevy of brands promoting over the summer.

Hockey Australia signs with Westcare Ambulance, and East Coast Car Rentals

Hockey Australia (HA) has seen two end-of-year commercial wins by partnering Westcare Ambulance and renewing with East Coast Car Rentals.

DHL Express, and Surf Life Saving Australia celebrate 20 years as partners

DHL Express and Surf Life Saving Australia (SLSA) are commemorating their 20-year partnership with more than 12,000 volunteers with two decades of service.

Sponsorship Industry Jobs

Below are some job ads we found that might be of interest.

Sportsbet, Melbourne Racing Club seal partnership

Sportsbet and Melbourne Racing Club (MRC) have announced a five-year sponsorship the partners claim will draw new audiences to horse raising.

Bailey Ladders expands surf deal, 7 solidifies WSL broadcasts

Bailey Ladders has renewed its deal with the World Surf League (WSL) for 2024 adding Weather Guard to the expanded arrangement.