Cricket Australia (CA) has found some sponsorship relief with Toyota and HCLTech expanding their deals. It says this helps preserve the value of key assets in anticipation of future negotiating success.
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McDonald's Australia has signed a three-year partnership with Paralympics Australia and its team as the fast-food giant steps up its commitment to diversity, equity and inclusion.
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The state’s tourism agency Visit Victoria will sponsor the Starrcast Downunder international wrestling event to be staged in Ballarat next April.
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Super Netball newcomer the Melbourne Mavericks has secured its first major sponsor in Cobram Estate.
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Melbourne’s Lume digital art gallery has secured Webuild as presenting partner for the upcoming Leonardo da Vinci – 500 Years of Genius exhibition to open in March 2024.
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Netball Australia (NA) is currently under scrutiny for its PR management when Noongar netballer, Donnell Wallam was apparently blamed for remarks that lost a controversial sponsorship.
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Prolific sports sponsor Chemist Warehouse has added Tenpin Bowling Australia (TBA) to its roster.
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Sydney FC’s powerchair team has secured its first unique major sponsor with the Community Health Group (CHG) logo to feature on the front of the player’s shirts for the upcoming season.
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We recently held the second Trailblazers event which brought a spark to Melbourne at the quirky Zagames Hotel. The evening focused on inspiration and connection for up-and-coming professionals in the sports business industry.
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Chief marketing officers (CMOs) have been urged to transform their approach to sponsorship in a new white paper by industry expert Kim Skildum-Reid.
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