Callaway Golf expands support for sport’s bodies
Callaway Golf has announced an expanded partnership with Australia's national golf bodies in a deal that is structured to benefit the professional and amateur levels.
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AOC teams up with July as luggage supplier for 2024 and 2026 Olympics
The Australian Olympic Committee (AOC) has appointed luggage brand July as its supplier for the Australian Olympic Team heading for Paris 2024 and Milan-Cortina 2026.
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Major shift in sport’s stance on fossil fuel sponsorship
A pivotal debate at the recent Sport Positive Summit has seen an overwhelming majority of industry professionals advocating that sports sever ties with fossil fuel sponsors.
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Fashion brands tackle sports marketing in style
Clothing brands are increasingly harnessing the power of sports marketing to reach diverse global audiences according to a new study by trade publication Business of Fashion.
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HomeStart boosts Adelaide 500 with shuttle bus, family zone
To enhance the Adelaide 500 experience, HomeStart Finance will sponsor the event's CBD shuttle bus and family zone at the motorsport event.
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North Melbourne, Yarra Trams partner for inclusivity in trades
The AFL’s North Melbourne has forged a partnership with Keolis Downer’s Yarra Trams to champion diversity in trades and public transport.
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Explore cutting-edge sponsorship strategies at Activation Showcase 2024
Mark your calendars for Thursday, May 9, 2024, as Sponsorship News brings you the Activation Showcase at the Marvel Stadium in Melbourne.
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Navigating implications of ABAC Alcohol Marketing Code changes
Although the Alcohol Beverages Advertising Code (ABAC) announced its revised Responsible Alcohol Marketing Code in March its implications are only now starting to be fully understood.
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MKTG Sports + Entertainment expands to NZ with Halo Sport
MKTG Sports + Entertainment has expanded to New Zealand through a partnership with local agency Halo Sport.
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