BIG4 Holiday Parks partners Melbourne Stars
Campsite chain BIG4 Holiday Parks has joined the Melbourne Stars as a premium partner for the upcoming WBBL season.
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Mercury Marine backs World Water Ski Championships
Marine engine-maker Mercury Marine has backed the livestream of the IWWF World Water Ski Racing Championships that begin in Gosford on Saturday.
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Activation Union wins Diageo Australia’s BTL creative agency role
Activation Union is now Diageo Australia's below the line (BTL) creative agency ousting long-standing account-holder Traffik.
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Legends acquires ASM Global creating giant events entity
Legends has finalised negotiations to acquire ASM Global to form a giant global live events operation.
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JackJumpers learn due diligence crucial in jersey graphics
The Tasmania JackJumpers have issued an apology after failing to exercise due diligence in the selection of an indigenous-themed jersey which led to an uproar during the NBL Indigenous round.
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Mastercard and Live Nation launch music partnership
Mastercard has struck a global multi-year deal with Live Nation to see cardholders gain access to presale tickets and music event experiences.
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Tinnies named beer partner of Cricket Victoria, Melbourne Renegades and Melbourne Stars
Coles Group has expanded its cricket involvement in cricket by striking a new partnership with Cricket Victoria (CV) that also aligns it with the Melbourne Renegades and Stars BBL franchises.
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Australian Baseball League innovates with Baseball+ app
Baseball Australia and the Australian Baseball League (ABL) have released Baseball+ streaming app designed to cater to a global audience.
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Golden North celebrates centenary with Adelaide 500 sponsorship
Golden North Ice Cream has become a sponsor of the Adelaide 500 to share its centenary celebrations with the local community as well as amplifying its brand on the national stage.
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Saab and Adelaide 36ers unite to honour defence personnel
The Adelaide 36ers have teamed up with defence contractor Saab Australia to honour past and present servicemen and women at a special home-game celebration on Remembrance Day.
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