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Another winner from Women’s World Cup

Australian sportswear retailer Rebel has reported an 8% annual sales increase which it largely attributes to early backing of the Matildas in the Women's World Cup.

Marketeer lists most effective channels for sponsors

Sportfive, has released a study examining the three primary avenues—athletes, teams and leagues—that businesses can use for sports sponsorship investment.

Women's BBL makes moves to grow sponsorship

Aiming to boost its commercial appeal, the Women's Big Bash League (WBBL) has launched a Stadium Series to be hosted at three of Australia's premier cricket venues.

Vita-Weat signs cracker deal with netball

Arnott’s Vita-Weat is a new associate partner with the Australian Diamonds netball team.

CBA joins Football Australia to boost the female code

Commonwealth Bank (CBA) and Football Australia (FA) have bolstered their commitment to women’s code by launching a special fund.

Victory renews beer partner

Melbourne Victory FC has inked a three-season extension with Local Brewing Co. that remains as beer partner for the next three seasons.

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Subaru dealer backs A-League club and its women’s forum

Subaru Melbourne has joined Melbourne Victory as automotive partner with the deal to cover at least two seasons.

News Corp extends Paralympics sponsorship

News Corp Australia has cemented its commitment to Paralympic sport and renewed its backing of Paralympics Australia to include the 2024 Games and 2026 Milano-Cortina Winter Games.

Aussie golf event crowned world's best in 2023

World Golf Awards has announced Adelaide's inaugural LIV Golf tournament was the World's Best Golf Event of 2023.