ShoeGrab sneakers get fans’ attention, leading to Bulldogs renewal
The Canterbury-Bankstown Bulldogs have extended their ShoeGrab sponsorship for the current NRL season.
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Brisbane Lions, Kerri Juice boost fan engagement at the Gabba
Keri Juice sponsors the Brisbane Lions for the current AFL season with its branding appears on the team’s playing and training shorts.
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Essendon in smart double – signs Ring and MOVA
The AFL’s Essendon Football Club has signed smart home security specialist Ring for the current season.
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Swans, and realestate.com.au make it a decade with extension
The Sydney Swans have extended their realestate.com.au sponsorship to the end of the 2029 AFL and AFLW seasons.
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Blue Crane Capital takes naming rights to Sydney’s rugby Shute Shield
Sydney Rugby Union has closed a naming rights deal for the Shute Shield competition with Blue Crane Capital.
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AFL marks new season with strengthened sponsor roster
The AFL has listed its new sponsorships and renewals for the 2026 Premiership season.
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Wildcats credit Flight Centre deal for take-off in fan engagement
Basketball’s Perth Wildcats are continuing to build supporter engagement through their two-year Flight Centre deal.
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HCLTech to project Hockey Victoria’s Melbourne Cobras digital launch
HCLTech will support Hockey Victoria’s to launch of its Melbourne Cobras teams ahead of their debut in the Hockey One League this season.
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Europe continues sponsorship spree – 2025 market review
European sponsorship grew to €34.45bn (A$56,27bn) in 2025 as sport continued to attract the majority in this marking sector.
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Linglong Tire rounds in on Dolphins to boost Australian awareness
The Dolphins have signed Linglong Tire as tyre partner for the 2026 NRL season.
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