State and Melbourne Victory invest in women's sport
In a recent push to advance women's sport in Australia, both the Victorian government and the Melbourne Victory A-League football club have announced separate funding initiatives.
Read moreMore latest news - page 312
AirAsia's plan: a deep dive with its CEO
AirAsia's strategic partnership with reigning A-League champions Central Coast Mariners (CCM) aims to widen recognition of the brand to Australians, according to its CEO for its brand, Rudy Khaw.
Read more
Challenger takes naming rights to PGA Tour
Investment manager Challenger has inked a three-year naming rights deal with the PGA Tour of Australasia marking its debut in sports sponsorship.
Read more
Supercars announces two new backers
Car race series Supercars has sealed two partnerships ahead of upcoming events.
Read more
Tyre maker renews with BBL
BKT, has solidified its commitment to the Big Bash League (BBL) by extending its partnership for a further three years.
Read more
St Kilda signs Chinese car maker
The St Kilda AFL club has a new co-major sponsor in Chery Motors that will replace Pepper Money.
Read more
Mobil re-signs with Melbourne United
Mobil Card will continue to partner Melbourne United for a third consecutive season.
Read more
KOJO wins contract extension with Optus Stadium
Optus Stadium has awarded KOJO a new multi-year contract after a market review.
Read more
Carnival Cruises in to be Bullets’ premier partner
Carnival Cruise Line becomes a basketball sponsor after signing as premier partner of the Brisbane Bullets.
Read more
Save the Date: Trailblazers Women in Sport Business Summit – Not to be missed!
We're excited to announce Trailblazers - Women in Sport Business Summit, just around the corner in Melbourne. If you're passionate about the intersection of sports and marketing, this is a must-attend!
Read more