Apparel firm becomes headwear partner for the Big Bash Leagues
Mitchell & Ness has secured a two-season deal as the on-field and supporter headwear partner for the Big Bash Leagues.
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Athletes receive $5 million boost for Olympic and Paralympic preparation
The Australian Sports Commission (ASC) has allocated $5 million to fund 56 projects across 26 sports for Paris 2024 Olympic and Paralympic Games preparations.
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World Surf League all set for next season after record finals
World Surf League (WSL) will unveil its 2024 Championship Tour schedule following a historic turnout for its Rip Curl finals.
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Wine label to sponsor National Pickleball League
Squealing Pig has inked a two-year major sponsorship with the National Pickleball League (NPL) set to kick off at the sport’s inaugural professional season next March.
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CUB rekindles sponsorship with Queensland Cricket
Carlton and United Breweries (CUB) has signed a multi-year sponsorship deal with Queensland Cricket.
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Melbourne basketball franchise renews with Tyrepower
South East Melbourne Phoenix has renewed its Tyrepower sponsorship for an additional three-years.
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Hockey side strikes partnership with Panasonic
The Brisbane Blaze team has formed a partnership with Panasonic Air Conditioning designed to amplify visibility for both brands.
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Rugby Australia sponsor faces regulatory pressure over its products
eToro might review its sponsorship strategy after increased pressure from the Australian Securities and Investments Commission (ASIC) over the company’s contract for difference (CFD) offerings.
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Telstra offshoot inks deal with Sydney Sixers
Belong has signed its first major sporting sponsorship with the Sydney Sixers men's and women's cricket teams and it will cover the next three-years.
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