The Women's National Basketball League (WNBL) will launch a new app and TikTok channel in response to increasing demands for digital engagement from fans, with both platforms operational before the start of the next season.
Read more
Federation University has struck a second major sport sponsorship as it joins Melbourne City in the A-League as tertiary education partner.
Read more
Aligning with the Australian Olympic Committee was about "ordinary people doing extraordinary things," according to Rafa Husain, brand experience lead for Old El Paso in Australia.
Read more
NSW Premier Chris Minns has defended the state government's multi-million-dollar sponsorship of this weekend's UFC event in Sydney.
Read more
Nine Network has announced a comprehensive ecosystem for the Paris 2024 Olympic and Paralympic Games claiming it will provide brands an unparalleled opportunity.
Read more
Experienced sports administrator Brenton Humphreys has joined Future Golf as its chief operations officer and he hopes to usher the seven-year-old company into the next level.
Read more
P&N Bank has renewed its sponsorship with basketball’s Perth Wildcats for another two years, extending its 11-year support as they head into the new season.
Read more
The Gold Coast Titans NRLW team has formed an alliance with the Queensland government to champion its Women in Manufacturing strategy.
Read more
The Australian Olympic Committee (AOC) has inked a partnership deal with Old El Paso to make it the meal kit partner for the Paris 2024 Games.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.