NZ Rugby unveils streaming platform to engage a global fan base
New Zealand Rugby (NZR) has unveiled a new digital platform called NZR+ that aims to engage fans from across the globe with content on its teams.
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AFL joins key partners to boost mental health in grassroots football
Toyota and Coles have joined the AFL and Movember as presenting partners for the Ahead of the Game (AOTG) program.
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Vodafone sponsorship will benefit music fans
Vodafone has struck a partnership with Live Nation and Secret Sounds that will provide its customers with access to some of Australia's most anticipated live music shows.
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Melbourne United in pursuit of one more key sponsor
The Melbourne United NBL club has launched a search for a new partner following the departure of DoorDash.
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Dolphins secure miner in four-year partnership
NRL newcomers the Dolphins have signed Anglo American as a premier partner from 2024 to 2027.
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South East Melbourne Phoenix re-signs Jinding into another season
Jinding has renewed its major sponsorship of the South East Melbourne Phoenix NBL team for 2024.
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Melbourne United announces partnership with renewable specialist
ENGIE has struck a three-year deal with the NBL's Melbourne United which the club’s CEO Nick Truelson says aligns its commitment to sustainability.
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AI's impact on sports industry delayed: GlobalData report
The sports industry will wait before reaping the benefits of generative AI, despite the technology's disruption in various other sectors, according to a report by GlobalData.
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Female participation marks growth in Australia's golf
The Get Into Golf program recorded a 39% increase in registrations during the FYI 23 with women leading the rise in numbers.
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Melbourne Stars reveal strategy for unifying sponsorship
Melbourne Stars general manager Blair Crouch has shed light on the club's revamped sponsorship approach after the departure of two key backers Aussie Broadband and MG.
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