New non-alcoholic beer sponsor for Victorian football finals
Heaps Normal has signed on as the non-alcoholic beer partner for the Australian rules Victorian Amateur Football Association’s finals.
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Tightening financial climate threatens cryptocurrency deals
Crypto exchanges that are reeling from increased regulatory scrutiny are predicted to curtail their previous sponsorship expenditures in Australian sports.
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Perth Wildcats makes new ‘mate’ in telco sponsorship
The NBL’s Perth Wildcats have signed a two-year sponsorship with MATE which will allow the company to push into the WA market.
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AFLW signs extension with resources giant
The AFL has extended its partnership with BHP for a further three years continuing to boost the number of sponsors utilising AFLW as the centre point of diversity and inclusivity programs.
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Bathurst winner to make solo Porsche debut with SP Tools
Garth Tander has drawn backing from SP Tools to drive for Grove Racing at The Bend Motorsport Park in his first solo Porsche Carrera Cup outing.
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Demand growing for access to rights holder digital assets: Greenroom Digital
Rights holders are having to be smarter with providing access to digital assets in the post-Covid landscape according to Greenroom Digital’s Steve Whately.
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World Surf League gets sponsorship boost from charging brand
Portable power-charging brand - mophie - has signed on with the World Surf League’s upcoming Tahiti event as well as appointing Molly Picklum as a brand ambassador.
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Collingwood/La Trobe Financial extension takes sponsorship to 20 years
La Trobe Financial has signed up for another four years as a Collingwood backer through to the end of 2027, which will make it a two decade partnership.
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Roar extends women’s front-of-shirt sponsor
Brisbane Roar’s Liberty A-League front of shirt sponsor, Ausenco has extended to its third consecutive year with the club.
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Supercars to sponsor Kostecki’s NASCAR debut on the back of American interest
The Chicago NASCAR Cup Series recent win by Shane van Gisbergen saw Supercars’ global streaming service, SuperView spike to over 5.3 million impressions around the Townsville event.
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