Sports operator broadens portfolio with addition of Super Netball team
Sports Entertainment Network (SEN) has been granted the license to an eighth team in the Super Netball League.
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Sub-brand ambushes Nascar with Supercar driver’s Indy debut
The sponsorship of Australian driver Brodie Kostecki’s Nascar debut by MobileX might be seen by many as an ambush of the series’ major backer, telco Verizon.
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Outkast aligns with Brisbane Roar as major sponsor
The A-League’s Brisbane Roar has struck a three-year partnership with Outkast.
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Steeden to stay on as touch’s preferred ball until 2028
Touch Football Australia (TFA) has renewed its deal with Steeden to see it back the sport’s associations in NSW and Queensland as part of the five-year deal.
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Late Booking.com sponsorship for FIFA Women's World Cup raises questions
Booking.com has been belatedly announced as a sponsor of the FIFA Women's World Cup 2023 kicking off this week.
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Western Force secures hotel for accommodation in long-term partnership
Rendezvous Hotel Perth Scarborough has signed a multi-year agreement with the Western Force to be its accommodation partner by hosting visiting rugby teams.
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Virgin in another deal with Starlight Foundation to celebrate 13,000th wish
Virgin Australia has activated its partnership with the Starlight Childrens Foundation through another collaboration with Hamilton Island.
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WA to host revamped SVNS Rugby Sevens Series in 2024 and 2025
Perth will be one of the eight locations to host the SVNS, the rebranded Rugby Sevens.
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Sponsor’s renewal with Geelong opens rare apparel branding opportunity
GMHBA will continue to sponsor Geelong for a further four years with the renewal opening two key sponsorship assets including a rare opportunity to feature on the players’ kit.
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