NSW economy anticipates $21 million boost from Women's World Cup
The FIFA Women's World Cup is expected to contribute more than $21 million to the NSW visitor economy and 1.1 million tickets have already been sold.
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Triple Olympic gold medallist to be Wahl ambassador for new product launch
Wahl Australia has secured triple Olympic gold medallist Kaylee McKeown as a brand ambassador to help launch its new range of women’s grooming products.
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Boosted corporate returns linked to sponsoring women's elite sports
Sponsorship in women's elite sports is emerging as a factor in corporate competition according to a recent study.
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NZ Rugby partners SmartFrame for image content revenue
New Zealand Rugby (NZR) has struck a partnership with UK-based start-up SmartFrame Technologies to control ownership and distribution of its official images.
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CommBank amplifies commitment to women's football with campaign for World Cup
Commonwealth Bank has rolled out an integrated brand campaign that leverages its naming rights to the Matildas and is designed to further grow the sport.
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Rugby League impasse, media black-out costs sponsors
The re-ignited feud between the Rugby League Players Association (RLPA) and the game’s administration will be harming sponsors and individual clubs if it isn’t resolved quickly.
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Dragons secure new back-of-jersey sponsor for NRLW squad
The St George Illawarra Dragons have secured HSE Global as a partner of its NRLW squad in a significant first for the club.
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SailGP bolsters Asia Pacific presence with new business structure
SailGP has announced a new business structure and team for the Asia Pacific region in a move to boost the commercial success of the racing league.
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Richmond and nib renew partnership until 2027
Health insurer nib has renewed its sponsorship of AFL’s Richmond club for another four years.
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