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Banter appointed to run Team Global Express's FIFA Women's World Cup sponsorship

The Banter agency has been hired by Team Global Express to lead its sponsorship program for the upcoming FIFA Women’s World Cup.

Mizuno extends partnership with Paralympics Australia with exclusive shoe design

Mizuno has renewed its sponsorship of the Paralympics Australia and has committed to design a special shoe for the Australian team.

Exploring ‘partnerships for purpose’ at the upcoming Sponsorship News Conference

Don't miss the insightful session on partnerships for purpose at the Sponsorship News Conference next Wednesday at Sydney’s Royal Randwick Racecourse.

It will feature Niel Isdale from Komo Technologies delving into the inner dynamics of one of Australia's best-know partnerships between Breast Cancer Network Australia, Bakers Delight and Red Energy.

Joining him will be Carmen Mullenger, national events & community fundraising manager from the Breast Cancer Network, Jodi Murray-Freedman, director of marketing from Bakers Delight and Rachel Friend, GM marketing and sales at Red Energy.

Isdale will steer delegates through the realm of corporate social responsibility, highlighting the multifaceted benefits, and potential risks, when considering collaborations with charities and non-profits.

Such strategic alliances can have many advantages – from enhancing a brand, fortifying customer loyalty, extending market reach and employee engagement. They can also foster innovation and creativity in contributing to noteworthy causes, as well as amplifying the positive impact these arrangements can have on the wider community.

Join us in understanding how purpose-driven partnerships can lead to significant business and societal benefits.

For more information on the conference, visit https://snconferences.com.au/Sydney2023.

Regulators crack down on sports data privacy and greenwashing: report

The recent Privacy Awareness Week has put a spotlight on data privacy and greenwashing in the sports and leisure industries, according to law firm Landers and Rogers.

Bupa appoints three Paralympians as brand ambassadors

Bupa has announced the appointment of three Paralympians as ambassadors, further strengthening its partnership with the Australian team.

ASICS and Sydney Marathon ink six-year sponsorship deal, eyeing global recognition

ASICS has inked a six-year sponsorship agreement with Sydney Marathon boosting its status to the event’s footwear, apparel and presenting partner.

SportWest secures three-year partnership with RSM Australia

Accounting specialists RSM Australia has entered into a strategic partnership with SportWest, with the three-year deal to leverage the sponsor’s experience in the non-profit and sports sector.

RedZed renews with Hobart Hurricanes expanding southern clubs focus

RedZed has extended its principal partnership with the Hobart Hurricanes’ BBL team for two further years.

Erebus and Grays Online team up for innovative sponsorship drive

Supercars outfit Erebus Motorsport is taking a unique approach to filling sponsorship vacancies through a joint campaign with existing partner Grays Online.

Alistair Wilson takes helm as managing director of Imagination Melbourne

Imagination has announced the appointment of Alistair Wilson as managing director of its Melbourne office.