More latest news - page 347
TAC and Melbourne Victory FC in eye-opening tunnel vision experiment
The Victorian government’s Transport Accident Commission (TAC) is using its sponsorship of the Melbourne Victory A-League club in a new campaign on the risks of distracted driving.
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Fast-food giant takes statewide naming rights with Football Queensland
McDonald's has expanded its football sponsorship program, by becoming naming rights sponsor for the Football Queensland Premier League (FQPL) men’s and women’s competitions.
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SafetyCulture partners with Penrite Racing for 2023
SafetyCulture has struck a sponsorship deal with Supercar’s Penrite Racing to expand its footprint in motorsport.
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Radical Cup Australia secures Workhorse as naming rights sponsor
Motorsport’s Radical Cup has been boosted with Workhorse taking naming rights to the series.
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Rumour that St George is preparing to end 45-year Dragons partnership
St George Bank is reportedly set to draw the curtain in its sponsorship of the St George Illawarra Dragons NRL club and end one of the code’s longest deals.
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GWM stuns with unique sand sculpture at Sydney Surf Pro
Great Wall Motors (GWM) has showcased a life-sized sand sculpture of one of its popular utes at the recent Sydney Surf Pro held in North Narrabeen and the activation gained plenty of attention.
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Partnerships for purpose on the agenda at Sponsorship News Conference
United for impact: Harnessing the power of partnerships for purpose in a changing world, will be the final session at the upcoming Sponsorship News Conference at Sydney’s Royal Randwick on June 14.
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Super Netball engages industry heavyweights in search for new franchisee
Super Netball has appointed seasoned sports executives David Gallop and Colin Smith in the search to replace the exiting Collingwood franchisee.
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Resilience and adaptation are key to post pandemic strategies
In the wake of Covid-19 major sponsors have had to grapple with ‘make-good’ strategies to compensate for the undelivered value of partnerships after event cancellations and other disruptions.
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