The Royal Automobile Association (RAA) has expanded its sponsorship of Adelaide United and will receive branding on the back of the A-leagues team’s jersey for the rest of the finals series.
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As the trend for football clubs to partner craft beer makers continues in Australia, the South Sydney NRL club and Young Henrys are adding froth to their existing deal with the release of a limited-edition beer.
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The Hobart Hurricanes BBL outfit has renewed Wilson Security as a key sponsor which will continue to partner of the men’s and women’s squads for another season.
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The NRL’s Sydney Roosters have confirmed that GSA Insurance Brokers will extend its partnership through to the end of 2027.
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In an ambitious move to further expand its reach in the Asia-Pacific region, global sports marketing agency SPORTFIVE has announced the appointment of Seamus O’Brien as its president in the region.
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In a significant shift away from controversial sponsorships, FIFA has signed with Unilever's personal care brands Rexona, Dove, Lifebuoy and Lux for the FIFA Women’s World Cup 2023.
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As part of its partnership with the Victoria Responsible Gambling Foundation, the North Melbourne AFL club has launched a new plan to advocate responsible gambling habits.
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The NRL’s Canberra Raiders have announced a multi-year partnership with sporting systems specialist Teamworks.
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The National Rugby League (NRL) has extended its long-running partnership with Steeden which secures the Australian brand supplying the competition's official match ball until the end of 2027.
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Taking a spotlight at the Sponsorship News Conference in Sydney on 14 June is a session titled the Power of creativity in amplifying sponsorship.
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