A recent report by sports and entertainment marketing agency MKTG highlights the increasing global interest in women's sports, with the UK leading the pack and Australia close behind.
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Charter Hall has renewed its sponsorship with Cricket NSW to extending its backing of the NSW Breakers women's team to 2026.
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The Queensland Firebirds have signed Containers for Change as a partner that will help raise funds for one of the Super Netball team’s community programs.
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RugbyWA has announced that Airland Logistics will be the front-of-jumper sponsor for both the men's and women's Perth Gold teams competing in the 2023 Australian Rugby Shield tournament.
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Liberty has renewed its sponsorship of the A-League Women and will continue to hold the naming rights for at least another year.
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The AFL commission has announced that Andrew Dillon, its executive general manager of football operations, legal, integrity and general counsel, will now become its next chief executive.
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Queensland Country Bank has taken up the naming rights to the Brisbane Marathon and will use the relationship to boost community ties and support local businesses and athletes.
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The Supercars Championship has announced two significant partnerships renewals, as both Ford and bp reaffirm their commitment to the motorsport series.
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A new tool developed by YouGov Sport aims to streamline the sponsorship process by identifying ideal partners for sports clubs and leagues.
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The Fremantle Dockers and Asahi Beverages’ Pirate Life beer have joined forces to create Purple Hazy, a pale ale brewed to promote the club's annual game of the same name.
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