According to the latest annual report by YouGov Sport, understanding the unique selling points of sports teams is vital for marketers looking to grow their fanbase.
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Virgin Australia has had a great weekend at the AFL Gather Round, which saw more than 30,000 passengers flying into Adelaide for the highly-anticipated event.
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FIFA has announced that logistics provider, Team Global Express has signed as a sponsor of the Women's World Cup 2023.
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US-based JBL has become a basketball sponsor in Australia by aligning with the National Basketball League and its NBL1 feeder series.
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LIV Golf has announced a notable line-up of partners for the inaugural Adelaide tournament, set for 21 to 23 April at the Grange Golf Club.
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The British & Irish Lions have formed a commercial venture with Rugby Australia ahead of the highly anticipated 2025 tour here.
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Perks says its support South Australia's major winter light festival, Illuminate Adelaide is aligned with its history of supporting local arts, creators and innovators.
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The A-League’s Melbourne Victory has announced a new community strategy, designed to inspire Victorians across diverse areas. It builds on the club's standing and aims to make football more accessible to young people.
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The Australian Olympic Committee (AOC) has reported a surplus of $3 million for the year ending 2022 on the back of an impressive sponsorship income of $15 million.
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The Victorian Responsible Gambling Foundation (VRGF) has applauded the recent decision by the English Premier League (EPL) to phase out gambling sponsorships on club jerseys by 2026.
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