Swans’ crypto sponsor bullish on expanding deal
Independent Reserve will promote a new trading platform through its Sydney Swans sponsorship with its CEO telling industry media that he would love to see its logo on the AFL club’s guernsey.
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KOJO secures stadium production partnership for iconic Queensland venues
KOJO, has won a competitive tender to provide production services at some of Queensland's most renowned sports grounds.
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Fashion retailer backs women in motorsport with female GT racer
Harrolds returns to the Fanatec GT World Challenge Australia this year with a line-up that includes Chelsea Angelo, the first female driver for Volante Rosso Motorsport.
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Merlin in new two team, Super Netball deal
Merlin has expanded its sponsorship program by becoming the major sponsor of Netball NSW and its Suncorp Super Netball franchises the Swifts and Giants.
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TCL not phased by Sharp’s Marvel Stadium presence
TCL's leveraging at Marvel Stadium, featuring its highly-visible Supersuite during match broadcasts as well as substantial LED exposure, is not compromised by competitor Sharp's presence at the venue, according to a spokesperson from the company.
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Macca's and Basketball Tasmania join forces to meet rising interest
Fast-food giant McDonald's has renewed its sponsorship of Basketball Tasmania amid an unprecedented surge in the sport's popularity.
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Netball Victoria releases ‘game-changing’ strategy
Netball Victoria (NV) has unveiled an ambitious four-year strategic plan to reinforce the code as a prime sport in Victoria.
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Puma becomes as apparel partner at Bowls Australia
Puma and its team-wear licensee TLA has sealed a deal with Bowls Australia (BA) to become its apparel partner through to 2025.
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AOC boss highlights $2 billion shortfall in Olympic investment
The Australian Olympic Committee (AOC) CEO Matt Carroll says there is a $2 billion shortfall in direct investment in Olympic, Paralympic, and Commonwealth Games leading up to Brisbane 2032 compromising its success.
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Wagering promotions diminish sporting enjoyment and family friendliness, study shows
Australia’s affinity with sports is suffering as betting promotions become increasingly pervasive, according to new analysis from the Gambling Research Centre at the Australian Institute of Family Studies (AIFS).
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