WA Surfing events to emphasise mental health support through new partnership
The WA state government has announced a claimed first-of-its-kind partnership with the World Surf League and Surfing WA to support mental health.
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Strong demand pushes Aust GP to new highs
The Australian Formula 1 GP is expecting about 14,000 corporate guests a day, up nearly 17% on 2022 according to Darian Misko, general manager of sales and commercial for the race organiser.
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TCL Electronics AFL deal raises questions over existing Sharp relationship
The recent announcement of TCL Electronics becoming the new TV and whitegoods partner of the AFL has raised some eyebrows in the industry, as the league already has a supply deal with Sharp Extensive IT.
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Agency appointed to re-shape foundation’s campaigns through sponsorships
The Amy Gillett Foundation has appointed marketing agency the Partner Group to promote its “safe roads for safe cycling” message through sponsorships.
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Netball in South Australia strengthens ties with Jones Radiology
Netball SA and the Adelaide Thunderbirds have announced the extension of their partnership with Jones Radiology to cover the next two seasons.
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Sports must prioritise athlete wellbeing and grassroots investment: YouGov survey
Organisations urged to focus on the mental and physical wellbeing of their athletes, grassroots investment, and off-field player behaviour, according to a new probe by YouGov Sport Australia.
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Optus revs up partnership with Formula 1 Australian Grand Prix
Optus has announced an expanded partnership with the Formula 1 Australian Grand Prix that will leverage its sponsorship of Supercar team Mobil 1 Optus Racing and use brand ambassador Daniel Ricciardo to deliver activations for racing fans.
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Adelaide Fringe shatters records with one million tickets sold in 2023
The Adelaide Fringe has made history as the first Australian festival to sell more than a million tickets.
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The importance of grassroots demonstrated by Queensland Country Bank / expo deal
The recently announced partnership between Queensland Country Bank (QCB) and Nursery and Garden Industry Queensland highlights the significance of grassroots sponsorship deals.
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