Basketball’s big bounce in NBL26 broadcasts
The National Basketball League (NBL) claims record growth in attendance, broadcast audience and digital engagement for the 2026 regular season.
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Betfocus slips into role of Parramatta Eels’ latest wagering partner
The Parramatta Eels have signed Betfocus as club wagering partner ahead of the upcoming NRL season.
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LOEWE turns up the volume in St Kilda renewal
LOEWE has upgraded St Kilda Football Club deal to become a Major Partner covering both AFL and AFLW teams.
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Sedighi outlines strategy behind VoltX’s Sea Eagles sponsorship debut
VoltX Energy’s David Sedighi says the company’s Manly Warringah Sea Eagles sponsorship will build trust in renewable energy and contribute to home battery purchases across NSW.
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Peet leaves the house at the Scorchers – Principal Partner vacancy open
Peet Limited will conclude its eight-year partnership with the Perth Scorchers as it reviews brand strategy and future sponsorships.
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Storm in a Brick Lane co-branded lager launched
Melbourne Storm has signed Brick Lane Brewing for the 2026 NRL season.
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Supercars gets Boost Mobile expanded deal over the line
Boost Mobile has expanded its Supercars deal to use more connectivity technology that will increase fan engagement.
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WSL signs Rivvia to merchandise Surfest’s 40th year
World Surf League (WSL) Asia Pacific has appointed Rivvia Projects as apparel partner for the 2026 Bioglan Newcastle SURFEST in the event’s 40th year.
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Resurrected AFL Origin delivers 58,141 crowd, 1.26m TV audience
The recent AFL Origin match in Perth attracted 58,141 fans and was watched by a national broadcast audience of 1.26 million on Seven and Fox/Kayo.
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Harvey Norman renews with Australian Paralympians ahead Milano Cortina
Paralympics Australia has renewed Harvey Norman as a key backer of its campaign at the Milano Cortina 2026 Winter Paralympics as well as for future games.
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