New gambling partner for major Sydney stadiums
The Lottery Office has become a major partner of Venues NSW, the state government-owned manager of Allianz Stadium and the Sydney Cricket Ground.
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Grill’d sponsorship expansion proves value of Melbourne Storm Group integration
Healthy burger chain Grill’d has renewed and expanded its sponsorship of the Melbourne Storm Group and will partner the multi-sport organisation for at least another four years.
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Woolworths and Komo team up in campaign created by leading agency
Woolworths has partnered with audience-engagement platform Komo Technologies to create a hub to benefit netball players.
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Broncos claim NRL first with new tertiary education arm
The Broncos have become the first NRL club to set up a tertiary education business through a new partnership with TAFE Queensland.
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NBL Oz Gaming secures RIG for inaugural NBA 2K League season
Esport team, NBL Oz Gaming has been sponsored by computer peripherals supplier RIG Gaming for its inaugural NBA 2K League season.
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AFL get additional boost from Coates Hire and new funding for anti-vilification project
Just weeks after joining the AFL’s sponsorship roster, national plant equipment hirer Coates has already expanded the deal to include an important AFLW initiative.
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Toyota to remain a Crows partner until at least 2027
Toyota has renewed its sponsorship of the Adelaide Crows and will be its major partner until at least the end of 2027.
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Asahi Beverages expands pourage opportunities with new Live Nations deal
Asahi Beverages has claimed additional pourage rights in the entertainment space through a new deal with Live Nation Australia.
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Was Subway sandwiched between Supercars and Socceroos leading to fast exit?
Subway has exited its sponsorship of the PremiAir Racing Supercars team after just one season after having claimed it would be ”doing things a fresher way and bringing that to the track.”
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