McDonald Jones Homes has renewed its sponsorship of the Newcastle Knights NRL club for a further three years and will continue to leverage the deal through building-themed, match-day activations.
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Brydens Lawyers has ramped up its women’s sport sponsorship program recognising the influence women play in family legal decisions.
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The Supercars Series has made some solid commercial announcements this week with two key renewals and a new partner joining the sponsorship roster.
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Insurer nib has a sponsorship strategy that favours long-term partnerships supporting growth through its work in the community and on sustainability, according to the CEO of its Residents Health Insurance business, Ed Close.
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The South Sydney Rabbitohs NRL club posted a $2.5 million profit last season, in a year that saw its sponsorship reach a significant milestone.
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The Melbourne Storm Group, which operates the Melbourne Storm NRL franchise and the Sunshine Coast Lightning Super Netball team, is gaining both internal and external benefits after the full integration of marketing and commercial operations.
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Long-time Bulldogs sponsor M&J Chickens has renewed its backing of the NRL club but will no longer see its logo featured on the team jersey.
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RSEA Safety has renewed its sponsorship of the St Kilda Saints for a further four years.
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Rio Tinto has renewed its sponsorship of the Queensland Rugy Union which leverages the organisation’s Future Indigenous Leaders Program (FILP) and the Queensland Reds indigenous round fixture.
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Property developer Billbergia has renewed its sponsorship of Sydney FC and will continue to back its men’s and women’s squads as part of the new deal.
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