Sports betting chain Tabcorp has become a sponsor of the North Queensland Cowboys and will receive branding on the front of the players’ jersey in the sternum position.
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Equipment hirer Coates has taken the naming rights to the ALF’s underage football pathway program.
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Independent Sydney distiller Archie Rose has built on its arts sponsorship program by striking a new deal with the Sydney Opera House.
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A collaborative and transparent approach has made Kennards Hire’s partnership with Sydney FC a great success, according to the company’s Manelle Merhi.
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Changes to poker machine rules in NSW will have a wide-reaching impact on sporting organisations that rely on gaming revenue, particularly the state’s NRL clubs.
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Iconic Australian confectioner Darrell Lea has joined the South Sydney Rabbitohs as a sponsor and will leverage the NRL club’s popular Reggie Rabbit mascot.
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Environmental, social, and governance (ESG), sustainability and partnerships with purpose are the top sponsorship trends for 2023 according to members of the European Sponsorship Association (ESA).
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SailGP’s Australian office tells Sponsorship News there has been a ”massive spike” in sponsor interest ahead of the second event of the year in Sydney over February 18-19.
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Insurance brand AAMI has expanded its sponsorship of the South Australian National Football League (SANFL) to support the senior women’s squad.
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Perth Scorchers renewal will have more corporate social responsibility (CSR) elements according to property developer Peet.
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