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AFL retains Carlton Draught but Pepsi and Gatorade take over from Coke
Asahi Beverages will now supply the AFL across most of its drinks category in a four-year deal with the centre point being a switch to Pepsi MAX and Gatorade, ending a 30-year association with Coca-Cola.
Read moreMaccas expands esports activity with competition and joins Bathurst 12 Hour
McDonalds’ commitment to esports has increased with a fresh, nationwide competition and for the first time, a partnership with the Bathurst 12 Hour featuring an unusual activation for the fast-food giant.
Read moreTravel experiences group takes naming rights to Melbourne beach polo
February’s Twilight Beach Polo on St Kilda beach has sold event naming rights to Luxury Escapes.
Read moreThree major partners lead into beach volleyball summer season
Scape Student Accommodation, We Are Feel Good Inc and Budgy Smuggler have become sponsors of Volleyball Australia’s summer beach series which kicked off with the recent Great Ocean Road Volleyfest event.
Read moreHopkins revealed as new chief marketing and audience officer for Seven
The Optus chief marketing officer Melissa Hopkins has resigned and moves to become the new chief marketing and audience officer at Seven West Media.
Read moreDue diligence crucial when reviewing crypto sponsorships: ESA research
A new study by the European Sponsorship Association says rights holders should do more to protect themselves from partnerships that can damage their reputations and finances.
Read moreSponsorship high on the agenda as second international wrestling event is confirmed
A second professional wrestling tournament has been announced this week and promoter Cam Vale says it will interest sponsors keen to target major regional cities.
Read moreZea becomes a major partner to NBL1
Health and wellness company Zea has become a major partner of the semi-professional basketball league NBL1.
Read moreCarlton launches unique past-player sponsorship offering
The Carlton AFL club has launched a unique commercial program that will see past players become available to sponsors.
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