The women’s and men’s national football teams, the Matildas and Socceroos have launched TikTok accounts following a deal between Football Australia and the Chinese-owned, short-format social media platform.
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The Collingwood AFL club has seen an incredible bounce back for the financial year after unrestricted crowds were welcomed back at games. It posted a net profit of $7.1 million, coming from a $693,000 loss in 2021.
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The Bulldogs NRL club has renewed Bundaberg-based distiller Kalki Moon as its gin partner.
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Canberra-based management advisors Parbery Consulting has become the major sponsor of the Canberra Raiders NRLW squad.
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Big Bash League franchise, the Melbourne Renegades has announced a new, two-year sponsorship with technology manufacturer TCL while its five Marvel Stadium games this year will feature a new, family-focused activation, the Gades Arcade.
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Retailer Footlocker has enhanced its recently inked sponsorship of Basketball Australia (BA) by forming a partnership with the Sports Excellence Scholarship Fund (SESF).
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Suncorp has increased its backing of netball through a new deal with the sport’s NSW governing body.
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Kia will become the second biggest automotive sporting sponsor in Australia with a new major National Rugby League deal.
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NRMA Insurance has released more details on how it will leverage its new Cricket Australia sponsorship this summer, with the campaign to lean heavily on its brand motto ‘Help’.
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A mostly uninterrupted season has seen the Essendon AFL club post a $1.3 million profit for the financial year ending October 31, a slight increase on 2021 when it also reported a positive result of $1.2 million.
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