Sydney Swans have secured MUFG Pension & Market Services as a new Premier Partner aiming to lift brand awareness and strengthen trust in the Australian market, with the deal developed in collaboration with sport and entertainment marketing agency Banter.
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The Gold Coast SUNS have signed PILLAR Performance to provide nutrition and recovery products to the club’s AFL and AFLW players.
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St Kilda Football Club has signed Original Mattress & Furniture (OMF) and AUCyber as its latest sponsors ahead of the 2026 AFL season.
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Port Adelaide Football Club has extended its co-major partnership with KFC for five years which takes the relationship out to 10 years.
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SunRice has launched a multicultural community marketing program using experiential agency Faction.
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The NRL’s North Queensland Cowboys have secured a multi-year partnership with Ingenia Holiday Parks through to October 2027.
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Netball Queensland has extended naming rights deal with HART Sport by four years.
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The AFL’s Geelong Cats have extended the long running SC Technology Group sponsorship to 2032.
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The AFL’s North Melbourne Football Club has signed a two-year deal with HOKA which becomes its athletic and lifestyle footwear partner.
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Western Sydney Wanderers FC has signed HELI in a two-year sponsorship.
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