A roofed stadium and agreement from all 18 current AFL franchises seem to be the only things holding back the code from launching a team in the Apple Isle.
The latest research by measurement and data analysts Nielsen Sports shows companies in Australia and New Zealand are committing more of their marketing budgets to sponsorships.
BMW has signed one of the most comprehensive Australian golf sponsorships with the new deal giving the premium car brand exposure to about nine million fans.
Sport sponsorships have helped shift the image of cryptocurrencies away from the idea of themonly being a speculative phenomenon, according to Luke Ryan, head of content for crypto exchange CoinJar.
Peak body Swimming Australia has reported a $2.2 million loss for the 2021/22 financial year with an impairment in investments contributing $968k to the deficit.
Tasmanian government-owned Metro Tasmania has become a sponsor of the Tasmania JackJumpers NBL franchise and backer of the club’s mascot, Jack the Jumper.
What do NAB, Alinta Energy, Nissan and Grill’d consider when reviewing a sponsorship opportunity? This question and more will on the agenda at the upcoming Sponsorship News Conference.
Speakers will discuss what approach they take in developing long-term strategic plans and provide rare insights into the makeup of their sponsorship campaigns.
The speakers have a combined experience of many years in sponsorships and are willing to share with delegates what they expect from their partners and how their campaigns have succeeded.
The conference marks the first time the industry has gathered in many years to share and learn about best practise in the sponsorship space, and we hope you can join us in Melbourne next month.
The full list of speakers at the conference, along with further information on this important event is available from the website www.snconferences.com.au/Melbourne2022
RM Williams has renewed its sponsorship of Rugby Australia (RA) in an expanded deal that will see the iconic Australian brand outfit the men’s and women’s squads as well as developing a licensed apparel line.