The impact on Valvoline’s sponsorship portfolio in the wake of its takeover by government resources and investment arm Saudi Aramco won’t be known until at least early-to-mid 2023.
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Toyota sees the funding from AFL’s new broadcast deal as a massive positive as it invests in all levels of the game and builds on the brand’s core objectives.
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Technology specialist VLAST has extended its relationship with Cricket Australia (CA) and will continue to provide its streamlined process to assist players and administrators in managing appearances and tracking monetisation of activations with sponsors.
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Brydens Lawyers has expanded its sports sponsorship program by becoming a key backer of the Greater Western Sydney AFL club.
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True North Research has been announced as the keynote for the upcoming Sponsorship News conference.
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The 2022 AFL season has seen record membership numbers chalked up by most clubs, amounting to nearly 1.2 million, proving to sponsors there are big opportunities for communicating with an engaged audience at individual clubs.
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Prolific sports sponsor Tyrepower has renewed its sponsorship of the Melbourne Renegades Big Bash League franchise after a successful first year as a key sponsor.
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Classic Sportwear has become the apparel partner of the Newcastle Knights NRL club.
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The new AFL and AFLW television rights deal sees the game set to net $4.5 billion from incumbent broadcasters, Seven West Media and Foxtel which will retain the sport for another seven years from 2025.
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