GoTo Communication expands Sydney FC partnership
Business communications and IT services provider, GoTo Communications has renewed and expanded its partnership with the A-League’s Sydney FC after just half a season as a sponsor.
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Golf ticket sales soar amid Cam Smith announcement
Tickets for Australia’s summer of golf have become a hot item with Cam Smith signing on for the major tournaments.
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Santos added to Port’s AFLW program joining club co-majors
The Port Adelaide AFL club has signed Santos as a partner of its women’s program with the resources giant joining the club’s three co-major sponsors to back its inaugural AFLW squad.
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Most people still unhappy with junk food, gambling and alcohol TV advertising: new research
New research by the Australian Institute puts more pressure on junk food, gambling and alcohol companies that use television advertising but additionally has turned the spotlight on the promotion of fossil fuels on that medium.
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Wheelaroos gain second sponsor for World Cup campaign
Disability services provider Nova Employment has become a gold partner of the Wheelaroos and will support the team’s upcoming Rugby League World Cup campaign.
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AFL’s NFT program gains strong international buy-in
Forty per cent of AFL Mint’s first drop NFTs were purchased in international markets. The program, launched recently with Be Media saw 3,800 non-fungible tokens sold within 12 hours and the AFL’s content and rollout impressed major international rights holders.
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Adelaide United sponsor shifts spend to focus on women’s program
Adelaide United sponsor, property development and sales company, Kite Property, has restructured its sponsorship to focus entirely on the club’s women’s program.
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Bulla Dairy Foods increases Geelong AFLW sponsorship
Bulla Dairy Foods has expanded its sponsorship of the Geelong AFL club to become an elite partner of its AFLW squad.
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Early days to assess impact of BBL Draft says sponsor
Major Brisbane Heat sponsor Great Southern Bank says it is still too early to gauge the impact of Sunday’s Big Bash League Draft, however the initiative is seen as a pre-season positive for the sport.
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John Holland joins as AFLW partner to boost female industry participation
John Holland has become a major sponsor of the AFL and will back the AFLW as part of a three-year deal.
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