Every club should have a university partner: Dolphins NRL CEO
The University of the Sunshine Coast will partner the Dolphins NRL club in its competition inaugural year.
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Australian Open posted impressive economic benefit figures despite pandemic
The Australian Open grand slam tennis tournament generated $405 million in economic benefits in 2021 and 2022 according to data from Nielsen Sports.
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Sharp EIT renews and expands AusCycling partnership
IT services company Sharp Extensive IT has renewed and expanded its partnership with AusCycling and will be a major backer of a significant junior pathway program.
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MATE Internet & Mobile enter esports with Overwatch
Sydney-based telco, MATE has entered the Esports space as a sponsor of Activision Blizzard’s popular game, Overwatch, in a one-year deal with options, brokered by You Know Media.
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Adelaide United renews RAA for two seasons taking the partnership into its tenth year
The Royal Automobile Association of South Australia (RAA) has renewed its sponsorship of A-League Adelaide United until the end of 2024.
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Basketball’s 36ers find home-away-from-home with simulated sports club sponsor
The Adelaide 36ers have signed a multi-year sponsorship with a theme gym soon to open in the city called GameReady Performance.
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Hawks NBL appoints former GWS Giants head of commercial to new role
The Illawarra Hawks NBL team has appointed Sam Attrill as its new general manager of commercial, consumer and media.
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Collingwood fan passion captured during Bomber’s thriller
On a lighter note, few can argue the passion of Collingwood supporters whether you love ‘em or hate ‘em.
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Questions surround Valo’s Adelaide 500 naming rights
South Australian-based LED lighting company Valo has secured naming rights to the returning Adelaide 500 but details of the deal, including its purpose, are yet to be revealed.
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